Guided by Integrity, we pledge to Safeguard, Educate, and Empower. Our Mission is to Provide Tailored Insurance Solutions, Nurturing Trust and Confidence, as We Stand Strong Beside Our Clients on Every Step of Their Journeys.
Our Vision is to Redefine Protection, Enrich Lives, Unveil Possibilities, and Create a Shield of Resilience that Empowers Individuals and Businesses to Embrace the Future with Confidence and Security.
Before the inception of SMS Group, we were intricately involved in the intricate tapestry of
insurance, working alongside Third-Party Administrators (TPAs), brokers, and corporates to
design policies that matched the diverse needs of their clients. In this landscape, however, a
crucial challenge emerged, one that stemmed from the proliferation of intermediaries.
The
presence of numerous middlemen often led to diluted communication, misaligned expectations,
and compromised policy designs. Witnessing these complexities, we were compelled to rethink
the insurance equation. We realized that a paradigm shift was essential, an approach that would
eliminate the maze of intermediaries and provide direct, tailor-made solutions to our clients.